A Note on Cognitive Branding and the Value Profile

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Standard

A Note on Cognitive Branding and the Value Profile. / Thellefsen, Torkild Leo; Sørensen, Bent; Danesi, Marcel .

I: Social Semiotics, Bind 23, Nr. 4, 2013, s. 561-570.

Publikation: Bidrag til tidsskriftTidsskriftartikelfagfællebedømt

Harvard

Thellefsen, TL, Sørensen, B & Danesi, M 2013, 'A Note on Cognitive Branding and the Value Profile', Social Semiotics, bind 23, nr. 4, s. 561-570. https://doi.org/10.1080/10350330.2013.799010

APA

Thellefsen, T. L., Sørensen, B., & Danesi, M. (2013). A Note on Cognitive Branding and the Value Profile. Social Semiotics, 23(4), 561-570. https://doi.org/10.1080/10350330.2013.799010

Vancouver

Thellefsen TL, Sørensen B, Danesi M. A Note on Cognitive Branding and the Value Profile. Social Semiotics. 2013;23(4):561-570. https://doi.org/10.1080/10350330.2013.799010

Author

Thellefsen, Torkild Leo ; Sørensen, Bent ; Danesi, Marcel . / A Note on Cognitive Branding and the Value Profile. I: Social Semiotics. 2013 ; Bind 23, Nr. 4. s. 561-570.

Bibtex

@article{dd335aee5a8746b788ba1df792420001,
title = "A Note on Cognitive Branding and the Value Profile",
abstract = "The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves",
keywords = "Faculty of Humanities, Semiotics, brands, branding, value profile, value profiling, values, Charles Sanders Peirce, cognitive branding, semiotic, value profile,, pragmatism",
author = "Thellefsen, {Torkild Leo} and Bent S{\o}rensen and Marcel Danesi",
year = "2013",
doi = "10.1080/10350330.2013.799010",
language = "English",
volume = "23",
pages = "561--570",
journal = "Social Semiotics",
issn = "1035-0330",
publisher = "Routledge",
number = "4",

}

RIS

TY - JOUR

T1 - A Note on Cognitive Branding and the Value Profile

AU - Thellefsen, Torkild Leo

AU - Sørensen, Bent

AU - Danesi, Marcel

PY - 2013

Y1 - 2013

N2 - The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves

AB - The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves

KW - Faculty of Humanities

KW - Semiotics

KW - brands

KW - branding

KW - value profile

KW - value profiling

KW - values

KW - Charles Sanders Peirce

KW - cognitive branding

KW - semiotic

KW - value profile,

KW - pragmatism

U2 - 10.1080/10350330.2013.799010

DO - 10.1080/10350330.2013.799010

M3 - Journal article

VL - 23

SP - 561

EP - 570

JO - Social Semiotics

JF - Social Semiotics

SN - 1035-0330

IS - 4

ER -

ID: 51451417