Multichannel strategy, universalism, and the challenge of audience fragmentation

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningfagfællebedømt

Standard

Multichannel strategy, universalism, and the challenge of audience fragmentation. / Lassen, Julie Mejse Münter.

Universalism in Public Service Media: RIPE@2019. red. / Philip Savage; Mercedes Medina; Gregory F. Lowe. Göteborg : Nordicom, 2020. s. 91-111 (RIPE@; Nr. 9).

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningfagfællebedømt

Harvard

Lassen, JMM 2020, Multichannel strategy, universalism, and the challenge of audience fragmentation. i P Savage, M Medina & GF Lowe (red), Universalism in Public Service Media: RIPE@2019. Nordicom, Göteborg, RIPE@, nr. 9, s. 91-111.

APA

Lassen, J. M. M. (2020). Multichannel strategy, universalism, and the challenge of audience fragmentation. I P. Savage, M. Medina, & G. F. Lowe (red.), Universalism in Public Service Media: RIPE@2019 (s. 91-111). Göteborg: Nordicom. RIPE@, Nr. 9

Vancouver

Lassen JMM. Multichannel strategy, universalism, and the challenge of audience fragmentation. I Savage P, Medina M, Lowe GF, red., Universalism in Public Service Media: RIPE@2019. Göteborg: Nordicom. 2020. s. 91-111. (RIPE@; Nr. 9).

Author

Lassen, Julie Mejse Münter. / Multichannel strategy, universalism, and the challenge of audience fragmentation. Universalism in Public Service Media: RIPE@2019. red. / Philip Savage ; Mercedes Medina ; Gregory F. Lowe. Göteborg : Nordicom, 2020. s. 91-111 (RIPE@; Nr. 9).

Bibtex

@inbook{2e8bdc6d8a3646a0a568c6c067569b8d,
title = "Multichannel strategy, universalism, and the challenge of audience fragmentation",
keywords = "Faculty of Humanities, Public Service Media, Linear and non-linear television, Legacy mass media, Danish media",
author = "Lassen, {Julie Mejse M{\"u}nter}",
year = "2020",
month = "6",
language = "English",
isbn = "978-91-88855-26-8",
series = "RIPE@",
publisher = "Nordicom",
number = "9",
pages = "91--111",
editor = "Philip Savage and Mercedes Medina and Lowe, {Gregory F.}",
booktitle = "Universalism in Public Service Media",

}

RIS

TY - CHAP

T1 - Multichannel strategy, universalism, and the challenge of audience fragmentation

AU - Lassen, Julie Mejse Münter

PY - 2020/6

Y1 - 2020/6

KW - Faculty of Humanities

KW - Public Service Media

KW - Linear and non-linear television

KW - Legacy mass media

KW - Danish media

M3 - Book chapter

SN - 978-91-88855-26-8

T3 - RIPE@

SP - 91

EP - 111

BT - Universalism in Public Service Media

A2 - Savage, Philip

A2 - Medina, Mercedes

A2 - Lowe, Gregory F.

PB - Nordicom

CY - Göteborg

ER -

ID: 245710948