This article discusses present and possible future users of ØMO (the Dictionary of Danish Insular Dialects), an academic dictionary describing the dialects and culture of peasants and fishermen on Zealand, Lolland-Falster, Funen and surrounding islands 1750–1950. Half of the dictionary has been published since 1992 (‘a’–‘march’) in 12 printed volumes thus far and web publication is in the planning. Users have traditionally been defined as fellow researchers and non-experts with a special interest in dialects, local history etc. Web publication will obviously lead to a higher number as well as a broader range of users: the qualifications of many future users will be more diverse and less specialized. We discuss how to make the content more accessible to non-specialists without losing sight of specialized information and researchers’ interests and needs.