Concurrently with the technological developments and the increased digital impact on social and cultural life, the interest for the sociolinguistic implications of this has grown among media focused language scholars. The relationship between digital media, linguistic practices and larger scale processes of sociolinguistic change, however, is not straightforward. Some research has focused on language forms within digitally mediated communication and across modalities. Others have been interested in the impact of digital media on linguistic norms and ideologies. In our paper, we contribute to these discussions with a focus on digital communication as part of everyday sociolinguistic conditions. Based on our studies of social media and digital communication among families in Copenhagen, we take into account the impact of particular ideologies of communication, the increased amount of vernacular writing in everyday life and the relationship between vernacular writing and spoken language. We argue that while it is likely that digital communication as sociolinguistic condition leads to a pluralization of norms for written language and communication forms, it is, first and foremost, pertinent to take into account that digital communication involves a variety of different contexts, media and modes of communication with different impact on sociolinguistic change.