Annemarie Olsen
Associate Professor
Design and Consumer Behavior
Rolighedsvej 26
1958 Frederiksberg C
I work as an Associate Professor in consumer behaviour at the Department of Food Science in the section for Design and Consumer Behaviour. I conduct research and teach within human behaviour, primarily based on behavioural psychology and with a focus on food and product choices, most often with children as the target group. I work to understand and change taste preferences and eating habits in a healthier and more sustainable direction. I work very close to practice and often with a focus on everyday implementation, e.g. in families, daycare centers, schools and workplaces. I often work with nudging, behavioural design and choice architecture and also investigate how contextual factors influence both our choices of food and the quantities consumed.
I teach and mentor students at all academic levels.
I am Head of Section for the Design and Consumer Behavior section. The section consists of 2 research groups and approximately 50 employees. In that role, I coordinate research, fundraising, communication and teaching with researchers, teachers and technical/administrative staff.
For a number of years I have been Head of Studies and later Deputy Head of Department (for teaching). In these roles, I worked with both operation and development of the department's courses and educatuons, including strategy, recruitment, employer collaboration etc. I have also served as a trade union representative for a longer period of time.
Primary fields of research
- Sensory Science
- Consumer Psychology
- Food Choice and Acceptance
- Taste Learning
- Children's Food Preferences
Teaching
- Determinants of Food Consumption (MSc course).
- Supervision within Sensory and Consumer Science (BSc theses, MSc theses, and projects outside of scope).
ID: 4234166
Most downloads
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1020
downloads
Learning to eat vegetables in early life: the role of timing, age and individual eating traits
Research output: Contribution to journal › Journal article › Research › peer-review
Published -
692
downloads
Smagspræferencer, kræsenhed og neofobi hos børn
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Published -
616
downloads
Changing children's eating behaviour - A review of experimental research
Research output: Contribution to journal › Review › Research › peer-review
Published