Ann Merrit Rikke Nielsen

Ann Merrit Rikke Nielsen

Assistant Professor

My primary field of research is communication with specific emphasis on how trust and credibility are achived, lost and negotiated locally in social interaction. I am also very interested in the participants' interactional negotiation and construction of identity and in how these local efforts impact larger social structures. In my research, I primarily use microsociological methods based on ethnomethodology such as multimodal conversation analysis (CA) and membership category analysis (MCA), in addition to classic discourse analytical methods and discoursive psychology.


Current research project

I am currently affiliated with the Blindtech project, where we investigate blind and partially sighted peoples' use of artificial intelligence, such as Google Home assistants or in Apps like SeeingAI, in their everyday lives, in order to increase self-suffiency and develop improved teaching materials for instructors. The project combines ethnographic methods with ethnomethodological methods of analysis including multimdal interaction analysis and membership categorization analysis (MCA).
The project is funded by the VELUX foundation


Teaching and supervision

I teach a wide range of communication subjects focussing on strategic communication, social interaction, communication theory and method as well as discourse, narrative, and identity theory. Currently I teach:

  • Methodology course for media and communication (spring)
  • Discourse analysis (autumn)

I supervise theses within a wide range of aspects of communication such as social interaction, strategic communication, branding, narrative approach, organizational culture and leader-ship, and various types of discourse analysis.

ID: 143262606