Representations of speech styles in mass- and social media (Andreas Stæhr, University of Copenhagen) As shown by Androutsopoulos (2001, 2005) the uptake of linguistic styles by mass media can alter indexical typifications of speech forms and have an impact on sociolinguistic processes. In this way mass media are theorized as being significant sites of metalinguistic discourse (see Androutsopoulos 2014) and are important for accounts of enregisterment of speech styles (Hyttel-Sørensen 2015; Madsen 2015). This also increasingly applies to social media settings (Androutsopoulos 2014, Stæhr 2015). In mass media the uptake of linguistic registers has been described by Androutsopoulos (2001:1) as characterized by a circular movement of uptake “from the streets to the screens and back again”. What I argue in my paper is that when we add social media to this equation, there are signs that suggest the street is becoming part of the screen. In this presentation I investigate how linguistic features associated with different Danish speech styles are represented in both mass- and social media discourse. More specifically I study how linguistic features indexical of speech styles labeled ‘integrated speech’ and ‘street language’ are mediated both in a television sketch show and in young Facebook users’ everyday interactions. I do this by asking the following questions: how are social stereotypes and indexical values (re)constructed and how are rights of language use (re)negotiated in both media settings? By asking such questions I engage in discussions of the role of mass- and social media in the (re)construction and negotiation of sociolinguistic norms.