A Note on the impact on sales from introducing healthy labeled meals on the lunch menu

Publikation: Working paper › Forskning

Standard

A Note on the impact on sales from introducing healthy labeled meals on the lunch menu. / Thunström, Linda; Nordström, Leif Jonas.

Lund : Department of Economics, Lund University, 2012.

Publikation: Working paper › Forskning

Harvard

Thunström, L & Nordström, LJ 2012 'A Note on the impact on sales from introducing healthy labeled meals on the lunch menu' Department of Economics, Lund University, Lund. <http://swopec.hhs.se/lunewp/abs/lunewp2012_030.htm>

APA

Thunström, L., & Nordström, L. J. (2012). A Note on the impact on sales from introducing healthy labeled meals on the lunch menu. Department of Economics, Lund University. Working Paper Department of Economics, Lund University Nr. 2012:30 http://swopec.hhs.se/lunewp/abs/lunewp2012_030.htm

Vancouver

Thunström L, Nordström LJ. A Note on the impact on sales from introducing healthy labeled meals on the lunch menu. Lund: Department of Economics, Lund University. 2012.

Author

Thunström, Linda ; Nordström, Leif Jonas. / A Note on the impact on sales from introducing healthy labeled meals on the lunch menu. Lund : Department of Economics, Lund University, 2012. (Working Paper Department of Economics, Lund University; Nr. 2012:30).

Bibtex

@techreport{3d8b4fa0db4f4660a7c474eec36460cf,
title = "A Note on the impact on sales from introducing healthy labeled meals on the lunch menu",
abstract = "Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.",
keywords = "Faculty of Social Sciences, healthy labeled meals, sales, field experiment",
author = "Linda Thunstr{\"o}m and Nordstr{\"o}m, {Leif Jonas}",
year = "2012",
language = "English",
series = "Working Paper Department of Economics, Lund University",
publisher = "Department of Economics, Lund University",
number = "2012:30",
address = "Sweden",
type = "WorkingPaper",
institution = "Department of Economics, Lund University",

}

RIS

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T1 - A Note on the impact on sales from introducing healthy labeled meals on the lunch menu

AU - Thunström, Linda

AU - Nordström, Leif Jonas

PY - 2012

Y1 - 2012

N2 - Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.

AB - Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.

KW - Faculty of Social Sciences

KW - healthy labeled meals

KW - sales

KW - field experiment

M3 - Working paper

T3 - Working Paper Department of Economics, Lund University

BT - A Note on the impact on sales from introducing healthy labeled meals on the lunch menu

PB - Department of Economics, Lund University

CY - Lund

ER -

ID: 51624738