Green City Branding in Perspective d: Lessons from Singapore and Abroa

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From Sydney, Australia’s “Sustainable Sydney 2030” campaign, to Vancouver, Canada’s “Greenest City 2020” vision, green city brands have become a global tool for municipal leaders to promise a better quality of life, promote sustainable development, and increase their competitive advantage. In Asia, various green city schemes and rankings exist. They include Siemen’s Asian Green City Index, assessed by The Economist Intelligence Unit, based on a city’s environmental performance in a wide range of categories (Economist Intelligence Unit 2011). These green city brands provide a vision of health and resilience for current citizens while also attracting innovative potential residents and businesses to address the environmental problems of the future.

Green city brands have become a popular tool for municipal leaders to promise a better quality of life, mitigate urban environmental pollution, and increase their competitive advantage as an increasingly global economy has led to fierce competition between cities at a national and international level. Cities are actively competing for talent, innovation, and creativity to boost their economies. One way cities achieve a competitive image is through green place branding. Cities worldwide are branding themselves based on their assets. This increasingly includes level and quality of “greenness”, for example, in terms of parks and other green spaces.
Udgave nummer8
Sider (fra-til)138-143
StatusUdgivet - 2014

ID: 124383447