Theory in Social Marketing

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › fagfællebedømt

Standard

Theory in Social Marketing. / Hastings, Gerard; Brown, Abraham; Anker, Thomas Boysen.

Marketing Theory: A Student Text. red. / Michael J. Baker; Mike Saren. London : SAGE Publications, 2010. s. 330-344 .

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › fagfællebedømt

Harvard

Hastings, G, Brown, A & Anker, TB 2010, Theory in Social Marketing. i MJ Baker & M Saren (red), Marketing Theory: A Student Text. SAGE Publications, London, s. 330-344 .

APA

Hastings, G., Brown, A., & Anker, T. B. (2010). Theory in Social Marketing. I M. J. Baker, & M. Saren (red.), Marketing Theory: A Student Text (s. 330-344 ). SAGE Publications.

Vancouver

Hastings G, Brown A, Anker TB. Theory in Social Marketing. I Baker MJ, Saren M, red., Marketing Theory: A Student Text. London: SAGE Publications. 2010. s. 330-344

Author

Hastings, Gerard ; Brown, Abraham ; Anker, Thomas Boysen. / Theory in Social Marketing. Marketing Theory: A Student Text. red. / Michael J. Baker ; Mike Saren. London : SAGE Publications, 2010. s. 330-344

Bibtex

@inbook{0bcecc70a20211debc73000ea68e967b,
title = "Theory in Social Marketing",
abstract = "The chapter looks at three important theories which help social marketers to think more systematically about the key questions they need to address:  (i) how does the target group or population feel about a particular behaviour (Stages of Change Theory); (ii) what social and contextual factors influence this positioning (Social Cognitive Theory and Social Norms) and; (iii) what offerings might encourage them to change their behaviour – or, those in a position to do so, to make the social context more conducive to change (Exchange Theory). Moreover, the chapter outlines how social marketers might benefit from a social epistemological approach.",
keywords = "Faculty of Humanities, Social marketing teori, Social marketing theory",
author = "Gerard Hastings and Abraham Brown and Anker, {Thomas Boysen}",
year = "2010",
language = "English",
isbn = "9781849204651",
pages = "330--344 ",
editor = "Baker, {Michael J.} and Mike Saren",
booktitle = "Marketing Theory",
publisher = "SAGE Publications",
address = "United States",

}

RIS

TY - CHAP

T1 - Theory in Social Marketing

AU - Hastings, Gerard

AU - Brown, Abraham

AU - Anker, Thomas Boysen

PY - 2010

Y1 - 2010

N2 - The chapter looks at three important theories which help social marketers to think more systematically about the key questions they need to address:  (i) how does the target group or population feel about a particular behaviour (Stages of Change Theory); (ii) what social and contextual factors influence this positioning (Social Cognitive Theory and Social Norms) and; (iii) what offerings might encourage them to change their behaviour – or, those in a position to do so, to make the social context more conducive to change (Exchange Theory). Moreover, the chapter outlines how social marketers might benefit from a social epistemological approach.

AB - The chapter looks at three important theories which help social marketers to think more systematically about the key questions they need to address:  (i) how does the target group or population feel about a particular behaviour (Stages of Change Theory); (ii) what social and contextual factors influence this positioning (Social Cognitive Theory and Social Norms) and; (iii) what offerings might encourage them to change their behaviour – or, those in a position to do so, to make the social context more conducive to change (Exchange Theory). Moreover, the chapter outlines how social marketers might benefit from a social epistemological approach.

KW - Faculty of Humanities

KW - Social marketing teori

KW - Social marketing theory

M3 - Book chapter

SN - 9781849204651

SP - 330

EP - 344

BT - Marketing Theory

A2 - Baker, Michael J.

A2 - Saren, Mike

PB - SAGE Publications

CY - London

ER -

ID: 14440750