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“Meme” is a term that defines a cultural counterpart to the biological gene. Memetics is a study field that understands culture as an evolution in homology similar to biological evolution. Accordingly, memes are seen as units of cultural information that partake in a selection battle to be spread among the minds of human beings. Although the scientific value of the meme concept has been widely questioned in academic contexts, the meme has proven effective in practical use, as demonstrated by widespread use of “Internet memes.”
Translated title of the contributionMemer
Original languageEnglish
Title of host publicationInternational Encyclopedia of Communication Theory and Philosophy
Place of PublicationChichester
Publication date2016
ISBN (Print)9781118290736
Publication statusPublished - 2016
SeriesWiley-Blackwell-ICA International Encyclopedias of Communication Series

ID: 151900887