Media culture and media usage (MeMe)
The MEME research group investigate the cultural significance of media technologies, media production, media texts and media use. We are interested in the transmediality of media narratives and media practices. We consider media in both contemporary and historical contexts.
We study media culture as a historical and contemporary digital phenomenon with focus on media events, social media, film, and television series and celebrity culture in elite and popular culture.
We study media use in communities, as everyday communication or as fan cultural practices, and digital participatory culture across media and platforms.
The MEME research group operationalises a broad theoretical framework including a combination of cultural studies, theories of mediatization and media ecology, and platform studies. We combine these with both sociological and aesthetic theories. The group engages with both qualitative and quantitative approaches from interviews, reception studies and digital ethnography to data-driven analysis and surveys.
Celebrity culture and fan culture
As central phenomena in both digital and historical perspective: How can we study the cultural and political significance of celebrity culture in visual genres, and in fan practices and communities. What is the significance of celebrities as role models on social media and what is the role of film culture and celebrity culture in a media historical perspective?
Digital activism and extremism
How do hashtag activism, climate influencers, eco-celebrities, activism related to sports and media events, fan communities, and digital practices unfold across platforms? How extremism and misinformation spreads via the affordances of digital platforms and via practices such as memes, digital humour-culture, alternative health influencers, and LARPing. How can we shed light on ideological grooming and other manipulative practices in children's and young people's media culture?
Digital education and didactics
What kind of didactical challenges and new options arise, when digital teaching aids and platforms are applied and establish new frames for teaching and learning processes? What are the digital skills, competences and understanding of education that arises in our digital society?
Film and tv-series in the digital media culture
How are film- and tv-series an integral part of a cross-media culture, where streaming platforms and social media platforms are characterised by a participatory culture, transcending the traditional distinction between elite and popular culture.
Media history across media
How can we understand the dispersion and use of specific media, such as television, in terms of technology, politics, economics as well as the sociology of culture and the connection to other media in the Danish media landscape.
Researchers
| Name | Title | Phone | |
|---|---|---|---|
| Boysen, Katrine Sommer | PhD Fellow | +4535334321 | |
| Haastrup, Helle Kannik | Associate Professor - Promotion Programme | +4535328361 | |
| Lauridsen, Palle Schantz | Associate Professor | +4535328369 | |
| Olesen, Mogens | Associate Professor | +4535328357 | |
| Pedersen, Katrine Krogh | PhD Fellow | +4535327539 | |
| Petersen, Line Nybro | Associate Professor - Promotion Programme | +4535331096 |
Affiliated researchers
- Guilherme Giolo Rego, Erasmus University Rotterdam
- Welmoed Wagenaar, University of Gronning
- Phillip Stenmann Baun, Århus Universitet
- Sofie Stopperup, Syddansk Universitet
- Aurelio D’amore, University of Palermo.