Media culture & media usage (MeMe)

When we encounter media in our visual culture, they are always connected to other media. We stream tv series on our laptop and access news on our mobile phone, just as we communicate on digital platforms using memes and hashtags and enjoy watching films in theaters or sharing the experience online in imagined communities. What is the significance of cross-media relations for our media culture? And what does cross-media relations mean for our media use and for our engagement in politics and culture?

  1. We study media culture as a historical and contemporary digital phenomenon with focus on media events, social media, film, and television series and celebrity culture in elite and popular culture.
  2. We study media use in communities, as everyday communication or as fan cultural practices, and digital participatory culture across media and platforms.

Cross-media is both a condition for media culture in our everyday life and a theoretical framework for investigating media cultures. Analysis of cross-media relations concerns the specific media texts and their aesthetic as well as the contemporary and historical practices and communities. The theoretical framework is broadly defined and includes a combination the Cultural Studies tradition, theories of mediatization, theories of media ecology and combines sociological and aesthetic theories. In terms of methods, we work with both qualitative and quantitative approaches.


Celebrity culture and fan culture

As central phenomena in both digital and historical perspective: How can we study the cultural and political significance of celebrity culture in visual genres, and in fan practices and communities. What is the significance of celebrities as role models on social media and what is the role of film culture and celebrity culture in a media historical perspective?

Digital activism across digital platforms

hashtag activism, climate influencers and eco-celebrities, activism related to sports and media events, fan communities and digital practices

Extremism and misinformation on social media

How extremism and misinformation spreads via the affordances of digital platforms and via practices such as memes, digital humour-culture, alternative health influencers, and LARPing.

Digital education and didactics

What kind of didactical challenges and new options arise, when digital teaching aids and platforms are applied and establish new frames for teaching and learning processes? What are the digital skills, competences and understanding of education that arises in our digital society?

Film and tv-series in the digital media culture

How are film- and tv-series an integral part of a cross-media culture, where streaming platforms and social media platforms are characterised by a participatory culture, transcending the traditional distinction between elite and popular culture.

Media history across media

How can we understand the dispersion and use of specific media, such as television, in terms of technology, politics, economics as well as the sociology of culture and the connection to other media in the Danish media landscape.





Name Title Phone E-mail
Haastrup, Helle Kannik Associate Professor - Promotion Programme +4535328361 E-mail
Johansen, Mikkel Bækby Postdoc +4535332356 E-mail
Lauridsen, Palle Schantz Associate Professor +4535328369 E-mail
Olesen, Mogens Associate Professor +4535328357 E-mail
Petersen, Line Nybro Associate Professor +4535331096 E-mail

Affiliated researchers


  • Bissenbakker, Mons
  • Nebeling, Michael


  • Fee, Annie, University of Lund
  • Wagenaar, Welmoed, University of Gronning 

Head of research group