The integration of corporate social responsibility (CSR) initiatives into business activities: Can lessons be learnt from gender diversity programmes?
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The integration of corporate social responsibility (CSR) initiatives into business activities : Can lessons be learnt from gender diversity programmes? / Knudsen, Jette Steen.
I: International Journal of Business Governance and Ethics, Bind 8, Nr. 3, 2013, s. 210-223.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - The integration of corporate social responsibility (CSR) initiatives into business activities
T2 - Can lessons be learnt from gender diversity programmes?
AU - Knudsen, Jette Steen
PY - 2013
Y1 - 2013
N2 - While proponents of corporate social responsibility (CSR) have suggested that CSR initiatives should be integrated into mainstream business activities as 'strategic CSR' or 'shared value', research is lacking that explores how CSR programmes are integrated in companies. This paper compares CSR initiatives with human resource management (HRM) activities, which have a longer tradition of being integrated into company strategy. The focus is on gender diversity and CSR in a US multinational corporation (MNC). The MNC sees gender diversity as an integral part of business activities. In contrast, the MNC lacks a clear justification for the much broader CSR agenda, CSR activities seem not to reflect an overall set of values or purpose, integration into business activities is unclear, and targets are lacking.
AB - While proponents of corporate social responsibility (CSR) have suggested that CSR initiatives should be integrated into mainstream business activities as 'strategic CSR' or 'shared value', research is lacking that explores how CSR programmes are integrated in companies. This paper compares CSR initiatives with human resource management (HRM) activities, which have a longer tradition of being integrated into company strategy. The focus is on gender diversity and CSR in a US multinational corporation (MNC). The MNC sees gender diversity as an integral part of business activities. In contrast, the MNC lacks a clear justification for the much broader CSR agenda, CSR activities seem not to reflect an overall set of values or purpose, integration into business activities is unclear, and targets are lacking.
KW - Faculty of Social Sciences
KW - CSR
KW - corporate social responsibility
KW - HRM
KW - human resource management
KW - gender diversity
KW - internal integration
KW - business activities
KW - corporate strategy
KW - multinational corporations
KW - MNCs
KW - values
KW - targets
U2 - 10.1504/IJBGE.2013.057376
DO - 10.1504/IJBGE.2013.057376
M3 - Journal article
VL - 8
SP - 210
EP - 223
JO - International Journal of Business Governance and Ethics
JF - International Journal of Business Governance and Ethics
SN - 1477-9048
IS - 3
ER -
ID: 47390656