Defaults and Donations: Evidence from a Field Experiment
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Documents
- rest_a_00774
Final published version, 960 KB, PDF document
We study the effects of defaults on charitable giving in a large-scale field experiment on an online fundraising platform. We exogenously vary default options along two choice-dimensions—the charitable donation decision, and the “codonation” decision regarding how much to contribute to supporting the platform. We document a strong effect of defaults on individual behavior but, nevertheless, find that aggregate donation levels are unaffected by defaults. In contrast, codonations increase in the default amount. We complement our experimental results with a structural model that investigates whether personalizing defaults based on individuals’ donation histories can increase donation revenues.
Original language | English |
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Journal | Review of Economics and Statistics |
Volume | 101 |
Issue number | 5 |
Pages (from-to) | 808-826 |
ISSN | 0034-6535 |
DOIs | |
Publication status | Published - 2019 |
- Faculty of Social Sciences - Charitable Giving, Default Options, Online Platforms, Field Experiment
Research areas
Links
- https://www.econstor.eu/bitstream/10419/180850/1/1027788696.pdf
Accepted author manuscript
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