Gør den kommunale kampagne en forskel?
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Departing from an online survey of candidates running for office in the 2009 municipal election campaign in Denmark, it is demonstrated that traditional tools dominated the campaign. Electronic campaign tools (Facebook, Twitter) are primarily used by the younger candidates, and thereby contribute to closing the gap between established candidates and novices. While it can be demonstrated that some traditional as well as electronic campaign tools has an positive effect on candidates’ share of personal votes, the biggest effect is found in the struggle about votes internally in parties. This is expected to lead to a higher degree of personalization of campaigns in the future.
Original language | Danish |
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Title of host publication | KV09 : Analyser af kommunalvalget 2009 |
Editors | Jørgen Elklit, Ulrik Kjær |
Number of pages | 22 |
Place of Publication | Odense |
Publisher | Syddansk Universitetsforlag |
Publication date | 2013 |
Pages | 137-158 |
Chapter | 8 |
ISBN (Print) | 9788776747268 |
Publication status | Published - 2013 |
Series | University of Southern Denmark Studies in History and Social Sciences |
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ISSN | 1602-5962 |
- Faculty of Social Sciences
Research areas
ID: 46240916