The Digital Architectures of Social Media
Research output: Contribution to journal › Journal article › Research › peer-review
Documents
- The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election
Accepted author manuscript, 521 KB, Word document
The present study argues that political communication on social media is mediated by a platform’s digital architecture – the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. elections as a case, interviews with three Republican digital strategists are complimented with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.
Original language | English |
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Journal | Journalism and Mass Communication Quarterly |
Volume | 95 |
Issue number | 2 |
Pages (from-to) | 471-496 |
Number of pages | 24 |
ISSN | 1077-6990 |
DOIs | |
Publication status | Published - 1 Jun 2018 |
- Faculty of Social Sciences - political communication, affordances, primaries, digital marketing
Research areas
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